01
IRMA ADMISSIONS
Solving Awareness and Positioning for IRMA by year-long content and social media strategy.
Balancing relatable content with aspirational content through content buckets such as:
Gaon-Cast
A series of podcasts and vlogs to highlight the village fieldwork segment
Think Beyond Management
Faculty feature, with case studies and research highlights
Life at IRMA
Highlighting the emotions, hustle, peace, interpersonal relations, campus through a series of brand films and shorts
I am an IRMAN
Alumni interviews who are working in diverse sectors to show career opportunities after IRMA
02
UDHYAM LEARNING FOUNDATION
AND STATE MINISTRIES
Strategising and executing brand films for Udhyam Learning Foundation and the State Governments’ education departments.
Partnering with the Government
Impact Films Produced by Brand Hermit for:
Ministry of Education (Haryana)
Created the Impact film for Kushal Business Challenge by Haryana Government, implemented by Udhyam learning foundation
Minitry of Education (Punjab)
Impact film for Business Blasters Program by Punjab Government, in partnership with Udhyam Learning Foundation.
Re-imagining Impact Storytelling
Defining and Fine-Tuning Udhyam’s Brand Voice in order to cater the youth (Gen Z), funders, and other stakeholders in the same communication by:
Eliminating monotony, melancholy and overused themes of impact films
Including important impact parameters, but also maintaining a gripping story alongside
Using vlog-like format for certain films, narrated by the beneficiaries in order to have a fresh, non-patronizing take in impact storytelling
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Worked on long term brand strategy
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Designed and executed creative campaigns for factories, retailers, talent, and investors.
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Created multiple ad films.
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Strategised and produced a podcast series, learning videos, and overall content strategy
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for social media.
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Organized and curated multiple events. (Online and Offline)
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Led Website, Social Media, Email Marketing and HR Content
Bijnis Working with small retailers and manufacturers
Building the brand from 0 to 10
Bijnis is a B2B e-commerce for small manufacturers and retailers. Brand Hermit, being a specialist in rural and tier 2/tier 3 domain, defined their brand voice, made the long term brand strategy and lead the entire communications for the organizations including ground team trainings for customer communication, in-app communication, ATL and BTL for factory and retailer audience, OOH, and events
Mascots and comics as storytelling anchors
Building the brand from 0 to 10
Mindful creation of soft assets such as mascots and comic series resonating with brand identity and positioning
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Using the mascot for print, and other promotional collaterals
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Later leveraging the mascot for engaging content on Whatsapp and social media platforms
Community Building
Online and offline communities through learning and relatability
Creating and driving communities on Whatsapp, Linkedin, Youtube and offline for:
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Farm prosperity solutions: 15000+ farmers connected through whatsapp and offline through - daily price updates, best practice sessions and social interactions
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bijnis: 3000+ factory owners connected through: podcasts, learning series and contests
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Bridge4Change: 600+ individuals connected through weekly prompts, monthly challenges and infotainment. Eventually, community driven by members members as volunteers and ambassadors
Themed Work
THEMED WORK
Relatable and nostalgic buckets
Oh-Ground and OOH
BADGER
The Target Group for this brand was urban adult male.
The brief was to create an aspirational brand for a beard grooming product.
The name badger and the tagline “Be a Badger” was created to induce a sense of raw courage and will derived from the personality of honey badgers, one of the fiercest animals on the planet.
